Helvetica

by Gary Hustwit

Availability: In stock

$29.00

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.


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"Like its seemingly neutral Swiss-born subject, the film says a great deal without raising its voice, lending wit and grace to an inquiry regarding the way a medium, a squiggle or the precise space between two letters affects a million different messages and a billion different eyeballs. The real achievement of the picture, though, is the way it sharpens your eye in general and makes connections between form and content, and between art and life. By rounding up a great group of eloquent obsessives eager to explain their feelings about a font, Hustwit has come up with 80 unexpectedly blissful minutes." - Chicago Tribune

"Funny to think that a font movie would have the potential to restore one's faith in art and its myriad meanings, but it does." - Minneapolis City Pages

"With beautiful cinematography, a kickass soundtrack, and one delightfully quotable interview after another, this little doc about a font is truly a work of art." - Austin Chronicle

Helvetica

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